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Caufield’s Novelty to stay in iconic Portland neighborhood building

Published: Oct. 9, 2021 at 3:01 PM EDT|Updated: Oct. 10, 2021 at 8:38 AM EDT
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LOUISVILLE, Ky. (WAVE) - An iconic downtown Louisville business will remain open at its two-story location in the Portland neighborhood.

Caufield’s Novelty, located at 1006 West Main Street, announced two years ago it planned to move to a smaller location due to competition with online retailers.

However, an outpouring of support from customers who supported Louisville’s Halloween and costume destination allowed the business to take down the building’s “For Sale” sign.

“It was breaking my heart,” owner Tracy Caufield Johnson said. “Every day we would have someone who would come in and say ‘please, please, don’t move.”

Caufield Johnson said the intention was never to sell the Main Street location, which has housed Caufield Novelty since 1986. The store first opened in 1920 as a photography studio before rebranding as a novelty and party supply store.

Stephen Puckett is a lifelong shopper of the store. He said he’s grateful that the doors will remain open.

“Thank you for keeping it open,” Puckett said. “It allows me to keep living my childhood every year.”

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